STUDY SAYS MORE DOWNLOADERS WOULD PAY IF PRICE WERE CHEAPER

A study by market researchers Advanis has disclosed that only 21 percent of consumers who download movies regularly do so legally but that the percentage could be increased if the legal downloading services charged less. It also estimated that online piracy costs the movie industry $598 million annually. (The industry's own estimate puts that figure at five times that amount.) In a statement, Phil Dwyer, executive vice president of sales and marketing at Advanis, said that the industry "can spend its time and resources pursuing the pirates, and attempting to get them to change their ways, or it can put those same resources into accelerating the adoption of these services by the early mainstream consumers, who are more inclined to behave legally." The study suggested that the average consumer would be willing to pay nor more than $2.59 to download a movie online.


12/03/2007