STRIKE HAVING LITTLE EFFECT ON VIEWERS, SAYS STUDY

A survey by media-buying powerhouse Carat indicates that since the writers' strike began in November, many TV fans are changing their typical viewing habits and show a greater willingness to watch reruns, check out programs that they have not seen in the past, and watch different "genres." The survey concluded that 72 percent of viewers are watching the same amount of primetime TV as they did before the strike; 25 percent are watching less; and 3 percent are watching more. Of those who said they now watch less TV, 54 percent said that they spend more time online instead, but of those, only 6 percent said that they visit websites to watch all or parts of TV shows.

29/01/2008