JOEL SILVER - SILVER TAKES CHARGE OF HE-MAN

Movie mogul JOEL SILVER has struck a deal with toymakers Mattel to turn HE-MAN + THE MASTERS OF THE UNIVERSE into a new film franchise. Mattel bosses, who created the He-Man action figure in the 1980s and created a cult cartoon series to help sell the dolls, attempted to turn the concept into a movie in 1987 but their Masters of The Universe film was a critical flop. An attempt to turn the toy concept into a second film, directed by John Woo, fell flat in 2000 when Mattel refused to give permission for Fox studio executives to use their brand.