NBC - RERUNS HEADED TO THE WEB, CHERNIN PREDICTS

Caption: NBC Nightly News anchor Brian Williams. outside the Ed Sullivan Theater for the 'Late Show With David Letterman'. New York City, USA

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CBS NEWS SHOWS SOAR IN RATINGS

COMING THE BARACK OBAMA SHOW

OLD IS IN NEW IS OUT DURING NEW SEASON

LIGHTS DEBUT ON DIRECTV -- NOT TOO BRIGHT

CBS TAKES OVER FIRST PLACE AGAIN

News Corp COO Peter Chernin predicted Tuesday that eventually the Internet will be the place TV viewers will go for reruns. Speaking about the Hulu website which News Corp owns jointly with NBC, Chernin said, "I don't necessarily look at Hulu as competitive with the broadcast networks." Rather, he said, it's an opportunity to replace the lost revenue that generally accompanies diminishing audiences for reruns. On the other hand, Chernin acknowledged that News Corp faces a new adversary in the form of user-generated video. "We live in a world of infinite choice," he said. "Our job as programmers to make sure that our programming is compelling."

06/08/2008