PURPLE HAZE - RAISE A TOAST TO HENDRIX

It's time to raise a toast to the spirit of Jimi Hendrix - with the new spirit of Jimi Hendrix! The late guitar great now has his own tipple, Hendrix Electric Vodka - a 100% grain vodka hand crafted in Idaho. The new brew, which comes in a fetching purple and black bottle with Hendrix's famous mane above the brand name, is "a true vodka of unparalleled flavour and purity" according to the PURPLE HAZE star's official website. The Hendrix Electric Vodka has the stamp of approval of the guitar god's closest relatives and his former EXPERIENCE bandmates - and fans who like to mix their spirits can find Hendrix-themed cocktails on his website. There's the Electric Hendrix, a mix of vodka, Curacao and lime juice; the Purple Haze, a combination of vodka, Chambord and pineapple juice, and the Voodoo, which blends vodka, Pama liqueur, sweet + sour mix and lime.