HAIRSPRAY - PRODUCERS CRY OVER DEMISE OF CRY BABY

Caption: Aubrey O'Day from the girl group Danity Kane, accompanied by her pink haired puppy Ginger, . signs autographs for fans after appearing in the Broadway musical 'Hairspray' at the Neil Simon Theatre.. New York City, USA

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John Waters' second attempt to transpose one of his quirky movies into a Broadway musical has failed. Producers of Cry Baby announced Wednesday that they plan to shut down the show on Sunday after 113 performances. The production had been unable to report a profit for any week since its opening in April. Bloomberg News indicated that the musical will likely lose its entire $10-million-plus capitalization. While personnel connected with the production said that word of mouth was positive, the show never was able to overcome dreadful reviews. Referring to Waters' earlier success with Hairspray , Bloomberg's John Simon had concluded, "Lightning does not strike twice." Ben Brantley in the New York Times dismissed it as "tasteless."

19/06/2008

Also see: Hairspray

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