DREAMWORKS - PARAMOUNT TO PAY DREAMWORKS ADDED RESPECT

In an apparent effort to smooth ruffled feathers among DreamWorks executives, Paramount has agreed to give DreamWorks enhanced recognition on its future film releases, Daily Variety reported today (Wednesday). For example, it will state publicly that future DreamWorks films are distributed by DreamWorks-Paramount instead of saying that they are distributed by Paramount alone. The designation will first appear in connection with this weekend's release of The Heartbreak Kid, starring Ben Stiller. "It was important to [DreamWorks principals David Geffen and Steven Spielberg] that things be clear in term[s] of the movies that are theirs," a Paramount executive told the trade publication, which commented that the "concession indicates that Par[amount] is trying to do what it can to save the DreamWorks marriage and keep Steven Spielberg and David Geffen from bolting at the end of 2008," when their contract expires.

03/10/2007