NBC - NEXT YEAR'S SUPER BOWL SPOTS: $3 MILLION EACH

A 30-second spot on next year's Super Bowl game will cost advertisers $3 million, the Wall Street Journal said today (Tuesday). The newspaper observed that while a few Super Bowl slots have sold for that much in the past, $3 million has never been the "entry price" for an advertiser. Nevertheless, the Journal observed, a few companies that purchase multiple spots during the game have already locked in lower prices in multi-year contracts that were negotiated earlier. Next year's game is due to be carried by NBC.

06/05/2008