NELLY - NELLY'S PIMP JUICE HEADS TO FRANCE

NELLY'S PIMP JUICE HEADS TO FRANCE

Rapper NELLY is expanding his line of energy drink Pimp Juice in the European market - launching the brand in France and Sweden.
The Hot In Herre hitmaker and executives at manufacturer Fillmore Street Brewery released French Pimp Juice last week (ends18Jul08), with a party to celebrate the move at Le Bus Palladium in Paris.
Pimp Juice makers are also in talks to partner with the French basketball leagues as its sponsor.
And Fillmore Street Brewery president William Wooten is confident French Pimp Juice will be a hit with consumers.
He tells AllHipHop.com, "We expect much success in France due to its lively hip-hop scene and love of basketball.
"French Pimp Juice is currently being offered in stores and in Paris with further distribution to occur in September to coincide with Nelly's next album release, Brass Knuckles."
The brand has also hit store shelves in Sweden after Fillmore Street Brewery bosses secured a licensing deal in the Scandinavian country.