NBC - NBC ASKS NIELSEN TO MOVE NEXT YEAR'S FEBRUARY SWEEPS

Apparently concerned that many Americans with analog-only TV sets will suddenly find themselves without images on them come February 17, 2009, when the switch-over to digital television takes place, NBC is asking Nielsen Research to move next year's February sweeps up two weeks, so that they would begin on January 15 and end on February 14, the Hollywood Reporter reported today (Friday). While it is unknown how many Americans in general might remain unaware of the switch, it may be hard to imagine that Nielsen would not inform those participating in its audience research that the switch will take place.

08/02/2008