STAR WARS - MOVIEGOERS FLOCK TO THEATERS ON MARTIN LUTHER KING DAY

The box office posted solid results on Monday, the Martin Luther King Day holiday, with the top 12 movies recording $27 million in ticket sales, according to final figures released Tuesday by Media by Numbers. Paramount's Cloverfield led the pack with a gross of $6.09 million. It also set a record for the four-day holiday with a total of $46.1 million. It's three-day total of $40 million set a weekend record for January, erasing the previous record of $35 million set by Star Wars (Special Edition) in 1997. Paramount says that the total budget for Cloverfield was just $25 million, although it was assumed that the studio spent far more than that to promote it. In a successful effort at counter-programming, Fox's 27 Dresses came in second with $27.4 million for the holiday, $4.43 million of which was earned on Monday.

The top ten films over the four-day Martin Luther King Day holiday weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):
1. Cloverfield, Paramount, $46,146,546, (New); 2. 27 Dresses, Fox, $27,442,040, (New); 3. The Bucket List, Warner Bros., $16,664,347, 5 Wks., $44,223,780; 4. Juno, Fox Searchlight, $11,966,082, 7 Wks., $87,092,615; 5. National Treasure: Book of Secrets, Disney, $9,606,326, 5 Wks., $199,489,171; 6. First Sunday, Sony Screen Gems, $9,504,908, 2 Wks., $30,170,510; 7. Alvin and the Chipmunks, Fox, $9,433,049, 6 Wks., $198,813,230; 8. Mad Money, Overture Films, $9,273,645, (New); 9. I Am Legend, Warner Bros., $5,905,443, 6 Wks., $248,482,867; 10. Atonement, Focus, $5,528,377, 7 Wks., $32,653,183.

23/01/2008