LOCAL TV WEBSITES SEE BIG BOOST IN REVENUE

The websites of local TV stations saw their revenue rise 41 percent in 2006 to $399 million, the Television Bureau of Advertising said Wednesday. A study by the group found that much of the increase came at the expense of local newspapers and "yellow pages," which saw their share of advertising revenue fall in 2006. Seventy-two percent of the TV ads employed video (versus 32 percent of newspaper ads). The TBA forecast that online revenue for local-TV websites will jump to $618 million by the end of this year.

08/02/2007