ALICIA KEYS - KEYS TO FRONT VITAMINWATER FOR $25 MILLION

R+B superstar ALICIA KEYS has reportedly landed a $25 million (GBP12.5 million) deal with U.S. drinks firm Glaceau to front a new campaign for its VitaminWater line.
The No One hitmaker will become the new face of the beverage company's health-conscious products, following in the footsteps of rapper 50 Cent, who pocketed $400 million (GBP200 million) from his deal with the company in 2007.
According to website MediaTakeOut.com, an official announcement of Keys' new endorsement deal will be made next week (begs19May08).