07/03/2007
ABC - INCOME GAP DIVIDES VIEWERS
Caption: Kamar de los Reyes. arriving at the ABC TCA Summer 08 Party Disney and ABC's TCA - All Star Party at The Beverly Hilton Hotel. Beverly Hills, California
Rich folks don't watch the same shows as other folks, ad agency Magna Global has concluded after analyzing data from Nielsen Research. For example, it discovered that several of the top shows among affluent viewers don't even make the top 80 among general households. ABC attracted the wealthiest viewers, with a median income of $64,000 (that is, half its viewers earn more than $64,000 per year); NBC came in second with $60,000; CBS was close behind with $59,000, while Fox's viewers had a median income of $53,000.
07/03/2007
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