HEAVY METAL PLAYS WELL AT BOX OFFICE -- IRON

HEAVY METAL PLAYS WELL AT BOX OFFICE -- IRON

Moviegoers did not stay at home to play the latest Grand Theft Auto videogame over the weekend, as some analysts had predicted. Indeed the only grand theft evident was the one committed by Paramount/Marvel's Iron Man, which took in $98.6 million domestically over the three-day weekend, according to figures released Monday by Media by Numbers. The film averaged a stand-out $24,024 per theater. Nevertheless, it failed to meet the studio's expectations on Sunday. While it raked in $35.23 million on Friday and $37.35 million on Saturday, its Sunday receipts fell to $26.03 million. Sony's Made of Honor opened in second place with $14.8 million, while last weekend's winner, Universal's Baby Mama slipped to third with $10.07 million. While, taken on its own, the total weekend box-office take of $150.7 million seemed impressive, it paled in comparison to last year's, when Spider-Man 3 debuted over the comparable weekend with $151.1 million alone. The overall box office was down 16.92 percent from last year. Since the beginning of the year, total revenue is down 3.4 percent, while attendance is down 6.1 percent.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):
1. Iron Man, Paramount, $98,618,668, 1 Wks. ($102,118,668); 2. Made of Honor, Sony, $14,756,850, (New); 3. Baby Mama, Universal, $10,065,010, 2 Wks. ($32,062,480); 4. Harold & Kumar Escape From Guantánamo Bay, Warner Bros., $61,143,73, 2 Wks. ($25,369,337); 5. Forgetting Sarah Marshall, Universal, $6,059,920, 3 Wks. ($44,732,3 40); 6. The Forbidden Kingdom, Lionsgate, $4,187,897, 3 Wks. ($45,112,303); 7. Nim's Island, Fox, $2,677,543, 5 Wks. ($42,471,660); 8. Prom Night, Sony, $2,403,313, 4 Wks. ($41,350,731); 9. 21, Sony, $2,002,471, 6 Wks. ($78,959,237); 10. 88 Minutes, Sony/Tristar, $1,545,084, 3 Wks. ($15,368,925).

06/05/2008