NBC - FOX NOW RIDES HIGH ON THURSDAY

Thursday night, once dominated by NBC, then taken over by CBS, which was then challenged by ABC, has fallen into the clutches of Fox and its So You Think You Can Dance performers. The network averaged 7.78 million viewers Thursday, edging out CBS with 7.14 million. Each network wound up with a 4.9 rating and a 9 share. ABC placed third with a 3.1/6 while NBC trailed with a 2.6/5. Fox also completely ruled among adults 18-49. Surprisingly (for a documentary series) ABC's new Hopkins came out ahead in the 10:00 p.m. hour, scoring a 4.3/8. CBS's Swingtown placed second with a 4.1/7, while NBC's Fear Itself had much to fear as it drew a 2.0/4.

18/07/2008