FINALLY, TV SALES OFFICES MOVE FROM FAX TO COMPUTERS

The broadcasting business, which has always been slow to adopt many of the electronic devices in its front offices that it uses routinely in production, is planning to replace its fax machines with computer systems to handle spot sales. As reported by Advertising Age, ad agencies have long complained about discrepancies and errors resulting from the current fax system. The new system, dubbed TVB ePort, will handle buys over multiple media, including TV, video on demand, wireless, and Internet and will automatically log the times that spots air. At a news conference, Chris Rohrs, president of the Television Bureau, remarked, "To grow our core business we have to make the process as easy as possible and look beyond our core business of spot TV."

22/02/2007