Singer/actor David Hasselhoff is set to launch a range of male and female fragrances - insisting "spraying yourself with me" is the only way for fans to start the day. The Knight Rider star's new idea is the latest venture in a series of 'Hoff products', which includes 'Don't Hassle The Hoff' T shirts and 'Malibu Dave' surf wear. Hasselhoff says, "It's never been a better time to be - these products will be an extension of who I am and what better way to start your day than by spraying yourself with me and then heading out to face the world."