DR - DR. DRE TO LAUNCH PREMIUM RANGE OF ALCOHOL

DR. DRE TO LAUNCH PREMIUM RANGE OF ALCOHOL

Legendary hip-hop star DR. DRE is adding drinks entrepreneur to his resume - he's to launch a premium brand of cognac in a new venture with Drinks American Holdings Inc. The rapper/producer has become an equity owner in the beverage firm, which produces and markets both alcoholic and non-alcoholic drinks. The company's first range of drinks with Dre will include the super premium cognac and a sparkling vodka, reports AllHipHop.com. And Dre is also looking into entering the imported premium tequila business. He says, "I'm always down for a new challenge. "When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I'm going to put the best product out there, because that's what I do."