CBS - COURIC: FAILED EXPERIMENTS?

The CBS blog Public Eye observed today (Tuesday) that the CBS Evening News With Katie Couric has apparently dropped efforts to court younger viewers in the 25-54 demographic group. The current feature content, said CBS online editor Brian Montopoli "seems to signal a movement away from experimentation and towards the kind of broadcast likely to appeal to the existing audience." Montopoli observed that the CBS newscast now seems "to be trying to build the audience it has, even if it means giving up, to some degree, on the one it wants."

06/03/2007