CBS - COMING THE BARACK OBAMA SHOW

In yet another departure from recent advertising strategy by political candidates, Senator Barack Obama's campaign has bought a half-hour of television time on CBS and NBC on Wednesday, October 29, less than a week before the presidential election. In recent elections presidential candidates have primarily bought time on local stations in key markets. No presidential candidate has bought a half-hour time period on primetime TV since Ross Perot did so in 1992. The New York Times reported today (Friday) that the campaign is also talking to ABC and Fox, although the possibility of a sixth game in the World Series on that date may rule out a deal with Fox. Neither the campaign nor the two television networks would discuss the price paid for the TV time. The deals were first reported Thursday on the website of the Hollywood Reporter .

10/10/2008