CIARA - CIARA SIGNS FOR JAY-Z LABEL

Grammy Award-winning singer CIARA has become the new face of JAY-Z's Rocawear line for women. The new campaign, titled I Will Not Lose, will feature testimonials by individuals who have overcome various hardships - including a speech by Amy Steele, editor of the Virginia Tech's college newspaper. The 21-year-old star celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York City last night (16May07). She tells US Magazine. "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign." The advertising campaign will be launched later this year (07).