CHRYSLER APOLOGIZES FOR COMMERCIAL

Chrysler has apologized for a commercial that aired in the Netherlands and subsequently made its way onto YouTube showing a dog going up in flames after urinating on a Nitro. In its apology, the company said that the ad, produced by the company's Dutch ad agency, BBDO Netherlands, showed "fictional yet inappropriate treateatment of an animal" that was "in extremely bad taste." Chrysler said that it had also asked YouTube to remove the ad. Reporting on the controversy over the ad, Reuters curiously linked it with a report that the Atlanta Falcons' Michael Vick had been indicted over his alleged involvement in a dog-fighting operation. Vick, the wire service added, "has no connection with Chrysler Group."

20/07/2007