CHINA TV RAKES IN THE MONEY FROM ADVERTISERS

Despite being a state-owned broadcasting network, Communist China's CCTV can still earn an awful lot of money from commercial advertising. Reports indicate that CCTV's telecast of the annual Spring Festival celebration, which attracted 1.3 billion Chinese viewers -- and is the Super Bowl of Chinese TV -- brought in $64 million in advertising revenue, including the equivalent of $742,000 for each spot in the early hours and $1.3 million for those that aired close to midnight.

21/02/2007