CHICK FLICKS: GUYS LIKE THEM, TOO, SAYS STUDY

A study by Kansas State University psychology professor Richard Harris contradicts the popular notion that women drag men to "chick flicks" and that the men merely endure them. "The choice to view a romantic movie was usually made together as a couple, not just by the girl," Harris said in a statement released by the university. The study also indicated that men enjoy such films almost as much as the women surveyed. "I wouldn't write off the male audience just because it is a romantic film," Harris advised studio execs. "I would suggest marketing to the men in the audience." Last year Harris authored another study that appeared to validate gender stereotypes when it came to horror flicks. Watching them, guys generally acted brave; women often grabbed their date or covered their eyes. "Guys didn't like it when their date was unafraid, and girls didn't like it when their dates were scared," Harris said.

01/02/2007