CBS - CBS EXPANDING ITS WIRELESS BUSINESS
Caption: Fans of the Jonas Brothers await their exit from a CBS Early Show Concert, but the fans were left disappointed when the band left from a different door . New York City, USA - 21.03.08
CBS has created a new division, CBS Mobile, to expand its efforts in wireless technology. Noting in a news release that the unit, to be headed by Cyriac Roeding, intends to "create new wireless opportunities beyond just those for cell phones," it said that it is currently working with CBS's billboard company on interactive Wi-Fi billboards. (At the beginning of the fall season, CBS tested a billboard campaign in New York's Grand Central Station to promote several new and returning shows. Passersby were able to download video trailers for the programs from Wi-Fi transmitters embedded in the billboards.)
08/02/2007
CBS News Letter
Subscribe to this news alert service to receive news and reviews on CBS
Sign Up Now
