CANTERBURY'S LAW SENTENCED TO FRIDAYS

After drawing dismal ratings on Monday nights during its first two weeks on the air, Fox's new legal drama Canterbury's Law is being dumped into the network's Friday-night schedule -- when television networks in general draw relatively small audiences. (Nowadays moving a show to Friday or Saturday nights often represents the first step to eliminating it from a network's schedule altogether.) In its debut on March 10, Canterbury's Law drew a total audience of 7.62 million, but they were mostly older viewers. It finished last among adults 18-49. By the second week, even the older viewers were drifting away, with the total audience slipping to 5.66 million. The number of younger viewers remained flat.

21/03/2008