104 CHANNELS AND NOTHING TO WATCH?

The average American TV viewer now has 104 channels to choose from versus 61 in 2000 and 33 in 1990, according to figures released by Nielsen Media Research on Monday. But, in another statistic that is likely to be pounced on by advocates of à lá carte cable and satellite packaging, Nielsen said that viewers actually tune in just 15 percent of the stations that are available to them for any significant period. That's down from 22 percent just six years ago.

20/03/2007