Rocker JACK WHITE is "extremely angry" after VIRGIN MOBILE used his band's
image to promote their cellphones - because he's adamant about not becoming a
The WHITE STRIPES frontman and his drummer sister MEG were approached by
VIRGIN RECORDS about performing in a Virgin plane as a promotional stunt.
In a posting on the band's official website, Jack says the record company
set up a partnership with Virgin mobile in order to deal with their mounting
The phone company then presented the band with storyboard ideas for a TV
ad campaign, though these were not approved.
White claims the band never officially signed the deal - but Virgin Mobile
went ahead and began producing TV and print ads of the band promoting the
phones. Soon, according to Jack, the event became, "logistically, technically
and morally an
However, when The White Stripes tried to back out, Virgin Records said it
was too late, claiming the TV and in-store advertisements had already been sent
Jack explains, "You can imagine if Virgin cell phones had just come to us
outright and asked if we'd do a commercial, we would have said, 'No.' But now
they were getting a free commercial out of us because of this situation.
"We told Virgin, 'When did we ever sign a f***ing contract with you pigs?'
and 'When did we ever agree to point of purchase advertisements with our
picture on it at stores? I was extremely angry. They had no right to do that
The offending ads were cancelled after just one day, but White still wants
fans to know the campaign was not his idea.
He adds, "I write songs, and I want to perform them for people, and that's
pretty much it. I didn't get into music to be a corporate puppet, or to be a
damn salesman so some CEO can buy another summer house."