Tv Bosses Save Trump From Cowell

American TV bosses have promptly shifted DONALD TRUMP's new reality series THE APPRENTICE, after it suffered in a ratings war at the hands of TV contest AMERICAN IDOL on Wednesday (21JAN04).

Bosses at TV network NBC have announced they'll be moving the Apprentice from Wednesdays to Thursdays - to air after hit shows FRIENDS and WILL + GRACE - from next week (ends30JAN04) in a bid to protect it from losing viewers.

The Apprentice, in which a group of young executives compete for a job in Trump's empire, has been a ratings winner for NBC since its debut earlier this month (JAN04).

But it was no match for rival network FOX's recently-debuted third season of American Idol, which drew an audience of 29.4 million on Wednesday - more than double of the Apprentice's 12.3 million viewers.

25/01/2004 21:05

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Tags: Donald Trump - The Apprentice - American Idol - NBC - Friends - Grace - Fox


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