Tv Bosses Save Trump From Cowell
American TV bosses have promptly shifted DONALD TRUMP's new reality series THE APPRENTICE, after it suffered in a ratings war at the hands of TV contest AMERICAN IDOL on Wednesday (21JAN04).
Bosses at TV network NBC have announced they'll be moving the Apprentice from Wednesdays to Thursdays - to air after hit shows FRIENDS and WILL + GRACE - from next week (ends30JAN04) in a bid to protect it from losing viewers.
The Apprentice, in which a group of young executives compete for a job in Trump's empire, has been a ratings winner for NBC since its debut earlier this month (JAN04).
But it was no match for rival network FOX's recently-debuted third season of American Idol, which drew an audience of 29.4 million on Wednesday - more than double of the Apprentice's 12.3 million viewers.25/01/2004 21:05