Tv Bosses Plan Fresh Desperate Housewives Marketing

Television bosses at US network ABC are planning to reprise their famous advertising campaign to promote the second series of DESPERATE HOUSEWIVES, but with a new slogan.

To grab attention for the award-winning drama before it hit TV screens last year (04), American dry cleaning bags were distributed bearing the slogan "Everyone has a little dry laundry". The slogan will now become "New season, new dirty laundry".

ABC entertainment President STEPHEN McPHERSON says, "The marketing is a huge obsession of mine and I think it's a huge obsession of the network. It's become an incredibly important part of what we do and what our success is."

The multi-award-winning DESPERATE HOUSEWIVES finished its first run as the fourth most watched programme on American television.

28/07/2005 06:39

Contactmusic

Tags: ABC - Desperate Housewives


Advertisement

Editors Recommendations

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

If you’re looking for a cinematic treat for all the family this weekend, then...

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

‘Guardians of The Galaxy’ hits cinemas next weekend with Marvel...

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

Bastille - Flaws [Live]

Bastille perform their 2012 single 'Flaws' live at The Troubadour in London to an enthusiastic crowd. The...

Bastille - Flaws [Live] Video

Colbie Caillat - Try Single Review

Colbie Caillat isn't known for producing 'trendy' pop songs of any kind, but she certainly always maintains...

Colbie Caillat - Try Single Review

'The Purge: Anarchy' Launches Another Grisly Franchise

Last year's sleeper hit The Purge was an unusually intelligent thriller starring Ethan Hawke as...

'The Purge: Anarchy' Launches Another Grisly Franchise

Nightcrawler Trailer

Lou Bloom is a hard-working budding journalist whose deep obsession with his career has rendered him...

Nightcrawler Trailer
Advertisement

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

There are all kinds of theories about Nicolas Cage's acting style, usually centred on whether...

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

The biggest night in the film award circuit is still seven months away. But...

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'

American rock legend Tom Petty reunites with backing band The Heartbreakers...

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'


More recommendations

Advertisement

Comments

ABC Newsletter

Subscribe to this news alert service to receive news and reviews on ABC

Unsubscribe | Unsubscribe All