Travolta Promotes Heineken
PULP FICTION star JOHN TRAVOLTA has become the latest celebrity to take on promotional duties for Dutch brewer HEINEKEN.
The commercial will play on Travolta's role as former gangster CHILI PALMER in BE COOL - the sequel to the 1995 comedy GET SHORTY.
While Heineken chief financial officer RENE HOOFT GRAAFLAND has declined to say how much the company will pay Travolta for his involvement, he explains, "Let's just say he'll get more than you and I earn in a year."24/02/2005 09:42