Stefani Loves New Designer Role

Rocker Gwen Stefani is loving her new incarnation as a handbag designer, because it's far easier than when she made her own clothes.

The No Doubt frontwoman, who was taught to fashion her own garments by her mother who made all her clothes as a youngster, was relieved to find no handiwork was involved when she accepted the invitation from LeSPORTSAC to launch her own handbag collection, L.A.M.B..

She laughs, "I didn't get the backache and the neck ache and the pins all over the floor and the major bedroom disaster of sewing.

"My mom made my clothes when I was little and then when I was in high school I got to pick out the pattern and the fabric and then she would make it and then I just started making my own stuff when I was in the band. And then I finally hooked up with someone that I could just tell them to do it."

But the DON'T SPEAK singer is finding some aspects of her new role difficult to get used to - especially when she sees other people carrying her bags.

She adds, "It's kind of embarrassing when I see people that have any of them. I'm like, 'Wait a minute, you've got my bag!'"