Sober Versace Revamps Fashion House
Italian designer DONATELLA VERSACE has ditched her fashion label's trademark glamour in favour of casual chic - because her newfound sobriety has shown her there's more to life than partying.
The Versace brand is famed for its decadent evening dresses and bold statements, but a newly sober and drug-free Donatella has refocused on pared down elegance for the latest collection.
A high profile advertising campaign featuring superstars DEMI MOORE and MADONNA heralds Versace's new fashion era and Donatella's new frame of mind.
She says, "Life isn't always a red carpet - in fact in most cases it never is. A woman needs a great pair of trousers and a good coat more often than she needs an evening gown.
"We all used to take clothes so seriously - this is a serious business but at the end of the day it is just a frock."14/07/2005 01:56