Russell Simmons Enters Banking

DEF JAM co-founder RUSSELL SIMMONS has branched into a new area - banking.

Simmons, founder of PHAT FARM men's apparel, has launched a prepaid VISA debit card that caters to the 48 million Americans without a bank account. Card users send in a cheque loaded onto the card or arrange for direct deposit of their paycheque.

He says, "This is the plastic you need so you can buy your kid's school books, so you can be part of the world."

15/05/2003 21:32


Tags: Def Jam - Russell Simmons



Def Jam Newsletter

Subscribe to this news alert service to receive news and reviews on Def Jam

Unsubscribe | Unsubscribe All