Robbie Williams Polishes His Polish

Robbie Williams will showcase his linguistic skills by following in Madonna's footsteps to promote a Polish radio station - in the European nation's native tongue.

The British pop star will promote Radio ZET in a TV commercial, where his famous lion tattoo will "come alive" in what is being billed as the biggest ever promotion campaign focused on one artist in central Europe.

The campaign, featuring the Los Angeles-shot TV commercials and print ads, will kick off on Friday (09SEP05) across Poland.