Product Placement Ads Continue To Multiply
Product placements now represent nearly 11 percent of all programming minutes on primetime network TV MediaPost reported on its website Tuesday, citing a study by TNS Media Intelligence. According to the study, the average half-hour TV show contains four minutes and 25 seconds of "branded appearances." The figure is considerably higher with reality shows, which averaged 11 minutes and five seconds of product-placement content per hour, with the recently canceled The Apprentice: Martha Stewart taking the crown with 33 minutes and 51 seconds. The "champ" among sitcoms was CBS's King of Queens with an average 18 minutes and 13 seconds per hour, about two minutes more than the regular commercial time on the program.