Olympics Creates Strange Bedfellows

In an unprecedented arrangement between two rival broadcasting companies, ESPN.com, owned by the Walt Disney Co., has agreed to feature NBC's peacock on its website, which will link to NBCOlympics.com's online coverage of the Winter Games in Turin, Italy. ESPN.com, in turn, will offer NBC video highlights from the previous day as well as a special wrap-up video narrated by NBC's chief Olympics broadcaster, Bob Costas. In an interview with Florida's Sun-Sentinel, Gary Zenkel, president of NBC Olympics, said that the Internet deal "was good for us, and it was good for them. ... I don't think the fact that we compete on certain levels as television networks was a factor in deciding we could broaden our Internet audience."




23/01/2006


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