Nelly's Pimp Juice To Be Tested By 7-Eleven
Rapper NELLY's new energy drink PIMP JUICE will still hit the shelves of American stores, despite a campaign to ban the beverage.
JIM KEYES, the CEO of leading convenience store chain 7-ELEVEN has announced a number of his stores will stock the drink, despite protests from religious leaders that the beverage sets a bad example to youngsters.
Keyes says, "You can't underestimate the bottom line here. The opportunity is terrific."
Nelly's venture has upset pressure groups because of it's controversial name - but he insists, "Pimp Juice is nothing derogatory, it's an energy drink.
"It's not an alcoholic beverage or nothing like that. I'm a big fan of sports. With (rap collective) the ST LUNATICS, we need a lot of energy. We're constantly working."30/10/2003 09:43