If They Build Them, Will They Watch?
05 April 2006Companies pouring resources into putting video services onto cell phones may be
creating the kind of business bubble that proved disastrous to the Internet six
years ago, a study by a Boston research and consulting company indicated
Tuesday. In a report titled "Mobile Broadcast TV: Caution Needed as Bubble
Grows," Strategy Analytics concluded that "the current hype surrounding
broadcast mobile TV services remains out of proportion to evidence of consumer
interest and willingness to pay." Suggesting that such services are being
driven by a kind of it-you-build-it-they-will-come mentality, the study blamed
mobile-phone vendors for pushing carriers to provide video services. "Their
motivation is out of fear and uncertainty rather than opportunity," the study
said. Ignoring such warnings, MSNBC.com today announced a new video mobile
service with Action Engine Corporation to provide subscribers with access to
sports and national and local news from their cell phones.
05/04/2006
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