Frasier Makes Bid To Lure Audiences Back
Bosses of KELSEY GRAMMER's TV comedy FRASIER have lured back two of the show's early and influential writer-producers in a desperate bid to boost flagging ratings.
CHRISTOPHER LLOYD and JOE KEENAN have been lured back by studio PARAMOUNT to hopefully reignite the show, which costs a whopping $5 million (GBP3.1 million) per episode to make.
Grammer hopes Lloyd and Keenan's return will spark a creative comeback, adding, "That's certainly why we got them."
The pair have their work cut out for them, only five million viewers aged between 18 and 49 - the coveted age group - saw the show's season finale in May.
The figure marks a steep drop from the almost 11.4 million viewers who tuned in to the show in September (02) for the season's premiere, which featured the long-awaited marriage of characters NILES and DAPHNE.
STEVE STERNBERG, of media-buying firm MAGNA GLOBAL USA, notes, "Once Niles and Daphne hooked up, something was lost. You lose the sexual tension, you lose the audience."27/07/2003 21:05