Estee Lauder Teams Up With Diddy For Fragrance
Rap mogul SEAN 'P DIDDY' COMBS has branched out into yet another business arena, after joining forces with the ESTEE LAUDER cosmetics group to launch a new line of fragrances.
The BAD BOY RECORDS boss, also has a clothing line and a Broadway stint keeping him busy, will lend his SEAN JOHN name to the line, created and marketed by the beauty giant.
Diddy says, "People express themselves in many ways - through their music, through the way they dress, and also through the fragrance they choose, so deciding to make a fragrance was very natural for me."
Terms of the multi-year deal have not been disclosed.23/05/2004 21:16