Channels, Channels Everywhere, But Who's Watching?


The average American household received 96.4 channels in 2005 but watched 15.4 of them, according to a survey by Nielsen Research and reported by MediaPost's online MediaDailyNews on Monday. The study also found that the average household watched TV 57 hours and 17 minutes per week, up from 56 hours and seven minutes during 2004. Reporting on the survey, the publication observed that it indicated that "given an unlimited number of media options, the average person will still opt to use a relatively small number."




14/03/2006


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