Cbs On Your Cellphone

CBS on Monday said that it would begin offering "CBS News to Go" and "Entertainment Tonight to Go" to cellphone users on a subscription basis. In an odd pricing structure, the company said that the CBS News content would cost 99 cents per month while the E.T. content would go for $3.99 per month. Subscribers will receive "up to" five news alerts daily. In a statement, CBS chief Les Moonves said, ""This move underscores our strategy of offering best-in-class content on as many platforms as possible while seeking out new revenue streams."




28/02/2006


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