Bono Boosts Third World Economy With Fashion Line

U2 frontman BONO and his wife ALI HEWSON are providing safe, lucrative employment in developing countries - by launching their own fashion line, EDUN.

The Irish rocker has increased his chances of winning this year's (05) NOBEL PEACE PRIZE, by choosing where the clothes will be produced, to boost the economies of poorer countries.

Bono was inspired to set up the clothes brand after his numerous visits to Africa, where locals explained their need for trade instead of charity.

He says, "People in developing countries would benefit more, both financially and emotionally, by becoming part of the global economy, instead of being written off with big aid cheques.

"The only demand Ali made on me was that I didn't get involved in the fashion."

Hewson adds, "Bono's biggest impression of the Africans is that they don't want charity, they want trade.

"They have pride, they're very dignified people. They want to work. This company (Edun) is a business model that other people can follow."

15/03/2005 03:13

Contactmusic

Tags: Bono


Advertisement

Editors Recommendations

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Guardians of the Galaxy is still three weeks ago from hitting cinemas...

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Toronto Film Festival Unveils Line-Up

David Cronenberg's new film Maps to the Stars which stunned critics at Cannes and features...

Toronto Film Festival Unveils Line-Up

Lucy - Luc Besson Featurette

The cast and crew of 'Lucy' - actors Scarlett Johansson, Morgan Freeman and Amr Waked, and producer...

Lucy Trailer

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

It’s that time again! Time for Comic-Con to make life a little bit weirder – and better..

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

Everything We Know So Far About ‘Downton Abbey’ Season 5

Everyone’s favourite period drama of manners, ‘Downton Abbey’ is heading back...

Everything We Know So Far About ‘Downton Abbey’ Season 5
Advertisement

Sam Smith Beaten By Lana Del Rey To Billboard No.1

Besides a promising musician, Sam Smith’s debut record has also shown him to...

Sam Smith Beaten By Lana Del Rey To Billboard No.1

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

If you can be sure of one thing, it’s that Marvel will keep putting out...

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

Latitude Gratitude: Damon Albarn is Thankful of "Brave" Festival

Damon Albarn isn’t exactly a stranger to playing in front of huge crowds at...

Latitude Gratitude: Damon Albarn is Thankful of


More recommendations

Advertisement

Comments

chiqui's picture

chiqui

Hi, I'm from Guatemala a little country in Central America; my English is not to well so I apologize for my writing. We have a lot of people that are needed that are very poor here in Guatemala. I am always open in the idea of helping them in what I can. I am also studying Fashion and I think that is just what I wanted too, to do what I like and at the same time to help people that is needed the most. I heard of this from my aunt, what you all are doing or will do with the African people. I'm so happy that people like you, that have the power to do things are doing it for good to help other people that needs it the most not just by given them charity but giving them work. That will hello them in every way. healthy, emotional, psychological etc.
Import Source: 
comments.nsf
Import Date: 
1322485107

8 years 7 months ago
Report
View Comments

JUICEE31's picture

JUICEE31

BONO IS AN AMAZING ARTIST, MUSICIAN AND INDIVIDUAL! I WISH THERE WHERE MORE MEN OF SUCH GREAT MINDS AND TALENT OUT THERE THAT CARES ABOUT PEOPLE IN GENERAL AND MAKING THE WORLD A BETTER PLACE. BONO FOR WORLD PRESIDENT!!!!!CAUSE YOU ROCK!!!
Import Source: 
comments.nsf
Import Date: 
1322483519

8 years 7 months ago
Report
View Comments

Bono Newsletter

Subscribe to this news alert service to receive news and reviews on Bono

Unsubscribe | Unsubscribe All