Ali G Star Goes To Great Lengths To Stay In Character

Ali G creator Sacha Baron Cohen is so dedicated to keeping his characters real, he often has to suffer for his art.

The comedian - who is engaged to Scooby-Doo actress ISLA FISHER - finds remaining true to wacky Kazakhstan reporter Borat the hardest, especially at a recent wine tasting.

He explains, "I'm almost teetotal but I have to keep in character, so when they started pouring normal glasses I said, 'What are you doing? I am not a little girl! Fill it up! I drink Vodka!'

"So they filled them up to the top. I downed about 22 glasses in an hour and passed out. My director was really scared. I opened my eyes and went, 'I want more wine!'

"I woke up in character."