Advertisers Under Fire For Using Cartoon Favourites
Health-conscious parents have pinpointed THE INCREDIBLES, THE SIMPSONS, SCOOBY DOO and SPIDER-MAN in an assault on advertisers who use popular animated characters to promote their fatty foods.
A survey by British consumer watchdog WHICH? discovered many parents are furious with companies for abusing the innocent appeal of cartoon favourites to entice kids into craving products high in fat, sugar and salt.
Around 77 per cent believe the use of popular characters makes it almost impossible to turn down their children's demands for unhealthy foods.
Which? spokesman NICK STACE says, "Parents feel manipulated by these marketing practices. Licensing companies and food manufacturers have to take responsibility to tackle the diet and food crisis."24/02/2005 14:37