A Paramount Name In A Cbs World?

Days after Viacom/CBS Chairman Sumner Redstone gave his blessing to direct competition between the two companies he now heads, CBS's studio arm is expected to announce today (Tuesday) that its filmed-TV unit will now be called CBS Paramount Television. Meanwhile, Daily Variety indicated that Viacom may launch its own filmed-TV unit, although no name for it was mentioned. (Variety speculated that it might use the DreamWorks banner.) In an interview with the trade publication, CBS chief Les Moonves gave this explanation for the rebranding: "We didn't want to call it just CBS or just Paramount. ... We had two great names that both represent great things. This is reflective of Paramount Television now being a part of CBS Corp."




01/17/2006


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