HOLLY VALANCE - VALANCE BAGS HAIR DYE DEAL

Antipodean pop beauty HOLLY VALANCE has signed a $475,000 (GBP250,000) deal to front a hair dye campaign for beauty giant SCHWARZKOPF.

The KISS KISS singer, 20, will appear in billboards, on television and in print ads for the company, promoting new colours Cosmic Blue, True Blonde and Hypnotic Red.

Industry insiders say Valance is hoping the new contract with breathe life into her flagging singing career, after a string of flop singles.

Valance enthuses, "It's great to be chosen as the face of Schwarzkopf. After all, don't blondes have more fun?"