SHARON OSBOURNE - OSBOURNE WINS ADVERTISING DEAL WITH SUPERMARKET CHAIN

Rock matriarch SHARON OSBOURNE's tough image has won her an advertising deal as the new face of British supermarket chain ASDA.

The feisty X FACTOR judge will start filming the commercials and posing for billboard shots early next year (05).

A source says, "Asda like the fact Sharon is a successful and attractive older woman.

"She also has a reputation as a tough negotiator who doesn't like to be ripped off.

"She's a good advert for the brand because people looking for a bargain can relate to her."